US’ True Religion launches new mobile app

US’ True Religion has unveiled a new app ahead of the holiday shopping season. The app will improve True Religion’s mobile shopping experience while also enabling customers to unlock exclusive offers, promotions, and products not found elsewhere.

With 80 per cent of True Religion’s e-commerce transactions coming from mobile along with more than half of new visits, the company expects the app to account for 10 per cent of its total e-commerce sales in 2023, it said in a press release .

US’ True Religion has unveiled a new app ahead of the holiday shopping season. An important new milestone in the company’s journey to becoming a digital first direct-to-consumer brand, the app will improve True Religion’s mobile shopping experience while also enabling customers to unlock exclusive offers, promotions, and products not found elsewhere.

Designed as a destination for the True Religion community, the app will feature limited-edition products as well as exclusive and interactive content, including interviews with True Religion’s collaboration partners, user generated content, styling tips and more. It was created using the poq native app platform and is available to download in the Apple and Google Play stores.

“We know that the True Religion customer uses their smartphone to engage with the brand because over half of new visits to truereligion.com and more than 80 per cent of all transactions are from a mobile device. The app will enhance our ability to facilitate a seamless and more direct relationship to our most loyal customers,” Scott McCabe, senior vice president, e-commerce for True Religionsaid.

Fibre2Fashion News Desk (GK)


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