Not Using SMS Marketing? You’re Missing Out on Sales

Knowing what to say in a text message can be confusing enough when you’re not trying to make a sale. But you can’t afford to go without a strategy when promotional texts have an average click through rate of 36% versus 4.5% for email, according to Klaviyo.

The unified customer platform unlocked many more SMS marketing insights in a survey of nearly 2,000 people in the US

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